We are Digiconsulting.
A consulting company specializing in agility growth, from Argentina to the B2B World 
. We have over 50 projects behind us.
We are experts
in customer lifecycle management
What we do
Strategic planning and value proposition
Lifecycle management
Portfolio segmentation and classification
Personalization through advanced data analytics
How we do it
Working alongside the customer and not for the customer
Agile methodologies
Design implementation
Continuous learning
Our goals
Our leverages
Offer strategy
Our products and value proposition
Loyalty and benefits
Lifecycle management
Acquisition
Activation
Use Expansion & Cross-Selling
Retention & Reactivation
Implementation levers
Segmentation & classification
Data & Analytics
Channels & Technology
Growth Hacking
Credit Risk & Collections
Buscamos un trabajo conjunto, donde ambas partes son participes en las definiciones y la ejecución, complementando el expertise en gestión de portafolios con el conocimiento del negocio.
Diseñamos soluciones simples con foco en la implementación
Creemos en el diseño simple y aplicable con el objetivo de maximizar la factibilidad de implementación y generar resultados en el corto y mediano plazo.
Aplicamos metodologías ágiles de aprendizaje contínuo
Somos conscientes de que cada cliente y proyecto brinda una nueva oportunidad para aprender y crecer juntos. Construimos soluciones en base a la iteración, creando diseños MVP y priorizando lo “hecho” a lo “perfecto”.
Buscamos maximizar el valor de nuestro cliente
Nos involucramos y nos hacemos parte de las soluciones que proponemos, buscando siempre maximizar el valor de nuestros clientes.
Customer portfolios
End users reached
Projects completed
- HQ, Buenos Aires, Argentina
- Projects completed
The client found an opportunity: to enter the corporate payment method market. We carried out a deep competitor analysis, an understanding of the development and changes in the market by comparing its maturity and development with countries across the region, and a diagnosis of the main pain points of the target market.
"We detailed the products to be launched, pricing systems, CX and business model to be implemented based on a P&L 5-year simulation to determine financial feasibility."
Our customer’s clients were facing a credit card activation rate deficit (25% to 30% vs. 50% market average). We organized focus groups and surveys to assess the value proposition and bank products by segment.
Based on the information collected, we redesigned the communication plan and benefits proposal to implement segmented activation campaigns for 6 months. Activation grew by 25% over that period.
Due to a technological change, Argentina’s leading bank had to migrate its debit cards (+8 million accounts). We re-segmented the portfolio according to the main engagement and use variables to ensure a voluntary and prioritized migration based on the Bank’s economic impact. To such end, along with this segmentation, we also defined all the processes and CX required to manage the migration from the application to the activation of the received product. We migrated more than 3 million cards in 3 years.
Nuestro cliente tenía dificultades para realizar la medición de ROI y seguimiento de las campañas que ejecutaba, con poca visibilidad de budget e impactos. Para ello, se diseñó una metodología de aprobación y medición de campañas, junto con la definición de nuevos indicadores y un dashboard de acompañamiento de resultados. Se acompañó al banco durante 1 año en la ejecución con esta nueva metodología, mejorando significativamente la visibilidad y medición de resultados de campañas spot.
Our customer’s clients were facing a credit card activation rate deficit (25% to 30% vs. 50% market average). We organized focus groups and surveys to assess the value proposition and bank products by segment.
Based on the information collected, we redesigned the communication plan and benefits proposal to implement segmented activation campaigns for 6 months. Activation grew by 25% over that period.
Leading bank in Uruguay
Client profile
General
- Top bank in Uruguay
- +2 MM customers
- Presence across the country
Mastercard
- +1.5 MM debid cards
- +40 K tarjetas de crédito
The problem
- Low penetration rate (market share) iin the Mastercard credit card market.
- Mastercard's poor positioning in the Bank's stock
- Threat to lose debit card stock to Visa
The methodology
- Agile methology: Gap identification and analysis to adjust marketing investment and reach sale and activation targets
- Follow-up of project progress and blockers with 2 weekly workshops
- Problem-solving sessions to help the customer accelerate the Bank's leadership decision-making process
- Dedicated technology team
The solution
- Identifying opportunities and defining the value proposition
- Supporting the negotiation of the business agreement to expand its credit card market share and protect its debit card portfolio
- Designing benefit programs to consolidate the value proposition
- Implementing digital acquisition and web onboarding campaigns
