+ 15
Since we established in 2019, we have never stopped growing in Latin America, with our customers reaching over 15 million end users.
+ 15 mm
end users reached
+ 50
projects completed
- HQ, Buenos Aires, Argentina.
- Project history.
We have worked with the main banks, fintech companies and payment processing entities in Argentina, Chile, Uruguay and Perú..
Our experience: Some projects carried out in the region
Leading bank in Uruguay based on number of accounts
Value proposition design, product launch, and onboarding
Uruguay’s leading bank (+45% share in volume) experienced a deficit in credit/consumption card placement. To capitalize on its portfolio and expand its footprint in this payment method, we assessed the current value proposition and redesigned it as a greenfield proposal: we launched a new product to the market with a distinctive positioning and a differentiating value proposition.
The bank tripled its stock of cards in 3 years.
Top card-issuing fintech company
Market scan & entry strategy to the corporate payment method market
The client found an opportunity: to enter the corporate payment method market. We carried out a deep competitor analysis, an understanding of the development and changes in the market by comparing its maturity and development with countries across the region, and a diagnosis of the main pain points of the target market.
We detailed the products to be launched, pricing systems, CX and business model to be implemented based on a P&L 5-year simulation to determine financial feasibility.
Multinational bank based in Chile
Design and implementation of a portfolio activation model
Our customer’s clients were facing a credit card activation rate deficit (25% to 30% vs. 50% market average). We organized focus groups and surveys to assess the value proposition and bank products by segment.
Based on the information collected, we redesigned the communication plan and benefits proposal to implement segmented activation campaigns for 6 months. Activation grew by 25% over that period.
Top card-issuing fintech company
Market scan & entry strategy to the corporate payment method market
We detailed the products to be launched, pricing systems, CX and business model to be implemented based on a P&L 5-year simulation to determine financial feasibility.
See case
Leading bank in Argentina based on number of accounts
Implementation of a segmented card migration strategy
Due to a technological change, Argentina’s leading bank had to migrate its debit cards (+8 million accounts). We re-segmented the portfolio according to the main engagement and use variables to ensure a voluntary and prioritized migration based on the Bank’s economic impact. To such end, along with this segmentation, we also defined all the processes and CX required to manage the migration from the application to the activation of the received product. We migrated more than 3 million cards in 3 years.
See case
Leading bank in Argentina based on number of accounts
Budget management and implementation of activation and use expansion campaigns
Our customer struggled to measure ROI and follow up its campaigns, damaging budget and impact visibility. We designed a method for approving and measuring campaigns, and defined new indicators, as well as an outcome dashboard. We worked with the Bank for an entire year to oversee the implementation of this new method, drastically improving spot campaign result measurement and visibility.
See case
Leading bank in Uruguay
Client profile
General
- Top bank in Uruguay
- +2 M customers
- Presence across the country.
Mastercard
- +1.5 MM debit cards.
- +40 K credit cards.
The problem
- Low penetration rate (market share) in the Mastercard credit card market.
- Mastercard’s poor positioning in the Bank’s stock
- Threat to lose debit card stock to Visa
The methodology
- Agile methodology: Gap identification and analysis to adjust marketing investment and reach sale and activation targets
- Follow-up of project progress and blockers with 2 weekly workshops
- Problem-solving sessions to help the customer accelerate the Bank’s leadership decision-making process
- Dedicated technology team
The solution
- Identifying opportunities and defining the value proposition
- Supporting the negotiation of the business agreement to expand its credit card market share and protect its debit card portfolio
- Designing benefit programs to consolidate the value proposition
- Implementing digital acquisition and web onboarding campaigns